My journey

I'm one of those kids who enjoyed drawing as much as playing outside. Painting classes bored me to death, but I wanted to improve, so I kept drawing.

Set design, for me, was the happiest of accidents: I was working an IT job in a university lab where set design classes happened to be held, started sitting in on the coursework out of curiosity, and showed some of it to the professors. They encouraged me to apply for the BA outright, and I fell in love with it. I spent those years designing sets, lighting, and costumes for theatre and film, assisting on art direction for a feature and several shorts and music videos, and, probably more than anything else, making posters. Posters have always been my obsession, and I always had opportunities to create them — for concerts, plays, screenings, or just for fun.

I got more into graphic design while looking for part-time work as I finished my degree, and found myself working as a freelance designer for a few years until I got an offer to work as a full-time UX/UI designer, which I accepted without knowing much about it. I had played with Adobe XD and created a few websites for friends and small businesses, but had to learn the fundamentals in a week for my first trial. I felt it was a good fit — I learned fast and was able to apply both my graphic design skills and even some set design from my degree, since it also involved communicating through visual elements: layouts, hierarchies, colors. I spent several years there while also working with individual clients as a motion designer, and during that period learned how to thrive as an independent designer while also being part of a team.

I have had the opportunity to work as an editor for a videography company, as an editorial illustrator, and as an art director for an animated series, but always come back to graphic design, web, and UX/UI, where I have spent most of my professional career. Not only because it allows me to be creative in a practical context and solve problems, but the most important part for me is that it pushes me to understand other people, to empathize, to see how I can help using my skills and experience, and to always look at the world with curiosity and a never-satisfied desire to learn and understand everything.